Press Release

Turbo Squid Announces hairfx as Newest Discreet Certified Plug-in(DCP)

Discreet 3ds max Software Artists Are Now Able to Create Realistic Hair and Fur With Blazing Speed!

(New Orleans – August 5, 2004) - Turbo Squid, home of the world’s largest collection of royalty-free 3D assets and worldwide publisher for the Discreet Certified 3ds max® Plug-in Program, today announced the newest Discreet® Certified 3ds max® Plug-in, hairfx from Dimension Design Animation Group (DDAG).

hairfx provides 3ds max artists:

  • The ability to create extremely high quality Hair and Fur through two powerful atmospheric plug-ins
  • A new, high quality anti-aliasing engine that gives users superior control over how hair looks when rendered
  • Support for bucket-based rendering systems like finalRender Stage-1 and mental ray gives artists fast, high quality results
  • Expanded Dynamics that interact with physics systems including reactor 2 and clothfx
  • The ability to select multiple emission locations for natural hair or fur growth
  • Fast rendering as geometry is not created in the scenes
  • Fully multithreaded rendering
  • Motion blurring of animated hair and fur through velocity channels
  • Unique hair material allows realistic anisotropic highlights
  • Special shadowing controls gives hair and fur amazing depth
  • Customizable dynamics engines that allow for fine tuning of hair motion
  • Interoperability with other DCP tools including finalRender Stage-1 and clothfx
  • Over one hour of video training is included to help new users get up to speed

“3ds max users now have access to the most sophisticated hair simulation tools available,” said Chris Ford, Product Line Manager for Discreet. “The expanded Dynamics, new anti-aliased engine, high quality output, and blazing speed make hairfx well worth the wait.”

“hairfx has long been anticipated by the 3ds max community,” said Beau Perschall, Vice President of Publishing for Turbo Squid. “This is a premium tool for hair and fur creation and it’s only going to get better. As a DCP, hairfx interoperates with other DCP tools like finalRender Stage-1 and clothfx, and it also continues to be enhanced with even more advanced features for 3ds max users.”

Pricing and availability

hairfx has a suggested retail price of US$595, with an introductory price of just $495 for orders placed before September 1, 2004. Existing users of Shag:Hair may upgrade to hairfx at no cost by sending their serial number to Shag: Fur users may upgrade to hairfx for $300 US by sending their serial number to hairfx may be purchased from Turbo Squid at, from Discreet at, or from authorized Resellers around the world. For a Reseller near you, contact

Discreet Certified 3ds Max Plug-in Program

Working together, Discreet and Turbo Squid are carefully selecting third party solutions that bring compelling value to 3ds Max artists. These plug-ins are subjected to stringent testing procedures defined by Discreet to ensure each plug-in works well with 3ds Max software and other Discreet Certified 3ds Max Plug-ins.

Discreet Certified 3ds Max Plug-ins are backed up by an online support system implemented by Turbo Squid including developer-moderated forums, FAQs, tutorials, demos, and the latest product information for Discreet 3ds Max artists.

For more information on Discreet Certified 3ds Max Plug-ins visit:

About TurboSquid

Founded in 2000, Turbo Squid is dedicated to the management and distribution of digital products and other relevant content for 3D and 2D designers and creative professionals. Turbo Squid provides a global market for digital products by enabling individual and corporate users to list, promote and sell their content to users around the world. In 2003 Turbo Squid was named as the exclusive publisher and worldwide distributor for the Discreet Certified 3ds Max Plug-in Program. Turbo Squid is a privately held and venture-backed company. More information can be found at the company's web site:

About Discreet

Discreet empowers moving media professionals to realize the visual experience, transforming their most evocative and ambitious visions into reality. Its range of award-winning systems and software is developed for digital media creation, management and delivery—across all disciplines from visual effects and editing to animation, game development, web/interactive design, and design visualization. Discreet is based in Montreal, Quebec and is a division of Autodesk, Inc., the world's leading design and digital media creation, management, and distribution company. Product and corporate information is located on the Internet at

About Dimension Design Animation Group (DDAG)

DDAG is a software company based in Bulgaria, and is focused on small scale in-house development of tools and technologies in the area of Computer Generated Imagery and Digital Content Creation. DDAG also creates custom solutions for customer specific needs in the field of DCC. DDAG is always trying to reach the areas of the unthinkable and also develops games (for fun) and computer graphics and animation (for even more fun). More info is available at

Dan Lion
VP Sales and Marketing
TurboSquid, Inc.
Tel: (504) 680-4402

Discreet Public Relations
Kevin G Clark, Senior Manager of Corporate Communications
Tel:(415) 547-2457

Dimension Design Animation Group
Ivan Kolev

Discreet is a division of Autodesk, Inc. Autodesk, Discreet and 3ds Max are either registered trademarks or trademarks of Autodesk Inc./Autodesk Canada Inc., in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. ©Copyright 2003 Autodesk, Inc. All rights reserved.