Press Release

Turbo Squid Announces New Hair Technology for 3ds Max

Hairtrix combines the best of hairfx and Ornatrix into a unified product

(New Orleans – August 2, 2005) - TurboSquid, home of the world’s largest collection of royalty-free 3D assets, today announced a new 3ds Max plug-in for creating hair and fur.

Hairtrix, is the result of a joint collaboration with Dimension dESIGN Animation Group (the developers of hairfx), EPHERE (the developers of Ornatrix) and Turbo Squid (the publisher and worldwide distributor for the Autodesk Certified Animation Plug-in Program).

Hairtrix provides a sophisticated melding of two of the most popular technologies available for 3ds Max and takes advantage of years of dedicated research in improving hair and fur technologies. Hairtrix offers users:

  • Two production proven hair and fur solutions in one integrated product
  • Superior rendering times to other 3ds Max hair solutions
  • finalRender Stage-1 and Mental ray support for both hair renderers
  • The ability for users to style hair directly from the 3ds Max viewports instead of a separate window
  • Deep interoperability between the two component products which provides the ability to add Ornatrix modifiers to the hairfx View object, render hairfx objects through Ornatrix and much more.
  • The ablity to choose the workflow that fits the user’s style

“We are happy to work with Turbo Squid and EPHERE to combine these leading edge technologies into a single product,” noted Ivan Kolev of DDAG. “hairfx has been used around the globe in real production of film, games, and digital design. We’ve been impressed by the Ornatrix team and their product. Working together, we have developed a superior hair and fur product for 3ds Max users.”

“It is rare that you see competitors join together to create a new product,” said Marsel Khadiyev, President of EPHERE. “We’re joining forces with the developers at DDAG and Turbo Squid to bring a truly revolutionary product to 3ds Max users. We’re passionate about making the best product for artists.”.

Beau Perschall, Vice President of Publishing for Turbo Squid, worked with the developers to design Hairtrix. “The goal of our collaboration is to create truly realistic hair and fur that is fast and easy to use,” said Perschall. “We were fortunate to have two of the best selling products to start with. The developers share a common passion to bring the best technology to 3ds Max, and I’m thrilled to see what they have come up with between them.”

Hairtrix will be shown for the first time at SIGGRAPH 2005 in the Turbo Squid/Ballistic Media booth #1051. Pricing is $595 for the full version. Current users of hairfx may upgrade to Hairtrix for $150. Users of Ornatrix may upgrade to Hairtrix for $250. Hairtrix is available from Turbo Squid at as well as 3ds Max Resellers around the world. To find a 3ds Max Reseller please visit

About TurboSquid

Founded in 2000, TurboSquid is dedicated to the management and distribution of digital products and other relevant content for 3D and 2D designers and creative professionals. TurboSquid provides a global market for digital products by enabling individual and corporate users to list, promote and sell their content to users around the world. In 2003, TurboSquid was named as the exclusive publisher and worldwide distributor for the Autodesk Certified Animation Plug-in Program. TurboSquid is a privately held and venture-backed company. More information can be found at the company's web site:

About Dimension dESIGN Animation Group

Dimension dESIGN Animation Group is a software company based in Bulgaria and is focused on the development of tools and technologies in the area of Digital Content Creation. DDAG has a history of making efficient solutions for DCC issues, and is known for the success of hairfx for 3ds Max. The staff of DDAG is committed to reach the areas of the unthinkable, including developing games (for fun) or making computer graphics and animation (for even more fun).

About Ornatrix and EPHERE

Ornatrix in latin means "hairdresser", which is the purpose of the software caring the same name. EPHERE’s goal is to make a generalized framework of tools that allow creation, manipulation, and rendering of sub-pixel objects such as hair. A system for completing such a task must do so effortlessly while maintaining key features vital to any successful software. EPHERE believes that interactivity is the key to artistic dominance while dealing with virtual objects. Because hair can represent millions of such virtual objects, interactivity becomes a major factor. It is therefore their goal to allow users as much intuition and interaction with virtual nodes/strands/segments as possible while retaining stability and sanity of the overall modeling process.

Dan Lion
VP Sales and Marketing
TurboSquid, Inc.
Tel: (504) 680-4402

Dimension dESIGN Animation Group
Ivan Kolev & Stanislav Evstatiev

Marsel Khadiyev

Autodesk, Discreet, Burn, Combustion, Flame, Flint, Inferno, Lustre, Smoke and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. © 2005 Autodesk, Inc. All rights reserved.