Press Release

Turbo Squid to extend and enhance Discreet's gmax initiative

Turbo Squid to offer new 3D content packs for gmax users to customize their favorite games

(Los Angeles, CA – May 12, 2004) - Turbo Squid, home of the world's largest collection of 3D products and worldwide publisher for the Discreet Certified 3ds Max® Plug-in Program, has entered into an agreement with Discreet to propel development and distribution of Discreet's gmax®, a free games customization/modification toolset based on the world's best selling 3D animation platform, Discreet's 3ds Max® software.:

Via gmax, game developers can extend the life of a new game by creating and distributing "game packs" that allow game players to create, customize, and trade game content online. Developers and publishers such as Microsoft, Electronic Arts, Blizzard Entertainment, Westwood Studios and others have created gmax-enabled games, putting the ability to "mod" a game by producing everything from in-game characters to props in the hands of games consumers.

Turbo Squid will become the official host of gmax downloads and will provide various services to game publishers to help them quickly and efficiently gmax-enable their games. Turbo Squid will also offer gmax users the TURBO TOYBOX, a set of 3D models in the gmax file format for game players to input into their gmax-enabled game. Each TURBO TOYBOX will sell for $9.95 US and contain between 30 and 100 category-specific gmax models.

Brian Gaffney, President of Turbo Squid Studios is overseeing the new initiative. "Imagine being able to totally customize your game experience," said Gaffney. "You can replace a game character, a landscape or a vehicle with one of your own choosing. These TOYBOXES include a vast array of content created by our more than 7,000 artist partners around the world and are customized to work with gmax-enabled games. With a price of just $9.95 per TOYBOX, we've made it easy for the game user to truly customize their game experience."

Michael Lee is the newly appointed Executive Producer for the TURBO TOYBOX initiative. Michael will also oversee the direction of future gaming initiatives for Turbo Squid Studios.

"This is an exciting time to be a game player wishing to modify their favorite games," noted Lee. "The TURBO TOYBOXES, along with gmax technology will offer a totally new experience for gamers that may not have the experience or the time to develop their own compelling 3D models from scratch. As an enthusiastic game player, and someone that enjoys modifying my games, I couldn't be happier!"

"With over 600,000 registered and active users of gmax and many gmax-enabled titles, Discreet is clearly the leader in providing tools for the modding community,” said Ken Pimentel, Director of Business Development for Discreet. "We see great potential in working with Turbo Squid to create an even more vibrant gmax-community where users can discover more compelling ways to customize their gaming experience and publishers can leverage Turbo Squid's extensive 3ds max experience to quickly gmax-enable their games."

Pricing and availability

Each TURBO TOYBOX will sell for just $9.95 US, and will be available in late May. Subscription programs are also being developed to incorporate new models, scripts, and gaming tools as they become available.

The first five TURBO TOYBOXES will be category-based as follows:

  • Weapons
  • Vehicles
  • Characters
  • Buildings
  • Animals
  • Starter Pack (contains models from each category)

All TURBO TOYBOXES will be available as either an electronic download or as a physical CD (shipping/handling charges apply) from

Turbo Squid will be available to show the TURBO TOYBOX and answer questions at E3 in room 503 of the West Hall of the LACC.

The following game titles are currently gmax compatible or will be soon:

Trainz, from Auran®
Quake, from id software, Inc.
Command and Conquer Renegade, from EAGames
Dungeon Siege, from Gas Powered Games®
Flight Simulator 2002, from Microsoft Game Studios™
Train Simulator, from Microsoft Game Studios™
Impossible Creatures, from Relic Entertainment, Inc.
Combat Flight Simulator 3, from Microsoft Game Studios™
Unreal® Tournament, from Epic Games, Inc.

About TurboSquid

Founded in 2000, Turbo Squid is dedicated to the management and distribution of digital products and other relevant content for 3D and 2D designers and creative professionals. Turbo Squid provides a global market for digital products by enabling individual and corporate users to list, promote and sell their content to users around the world. In 2003 Turbo Squid was named as the exclusive publisher and worldwide distributor for the Discreet Certified 3ds Max Plug-in Program. Turbo Squid is a privately held and venture-backed company. More information can be found at the company's web site:

About Discreet

Discreet empowers moving media professionals to realize the visual experience, transforming their most evocative and ambitious visions into reality. Its range of award-winning systems and software is developed for digital media creation, management and delivery—across all disciplines from visual effects and editing to animation, game development, web/interactive design, and design visualization. Discreet is based in Montreal, Quebec and is a division of Autodesk, Inc., the world's leading design and digital media creation, management, and distribution company. Product and corporate information is located on the Internet at

Dan Lion
VP Sales and Marketing
TurboSquid, Inc.
Tel: (504) 680-4402

Discreet Public Relations
Kevin G Clark, Senior Manager of Corporate Communications
Tel:(415) 547-2457

Discreet is a division of Autodesk, Inc. Autodesk, Discreet and 3ds max are either registered trademarks or trademarks of Autodesk Inc./Autodesk Canada Inc., in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. ©Copyright 2003 Autodesk, Inc. All rights reserved.