Press Release

TurboSquid Announces the Addition of NodeJoe to the ACAP Program

(New Orleans, LA – March 17, 2009) – TurboSquid, home to the world’s largest collection of royalty-free 3D models, and the exclusive worldwide publisher and distributor for the Autodesk Certified Animation Plug-in (ACAP) program , is pleased to announce the release of NodeJoe from Thinking Apes GmbH. This newest addition to the TurboSquid ACAP program is a robust, artist-friendly schematic material editor for 3ds Max™ that provides users with a quick and intuitive way of working with complex textures and material trees.

This powerful plug-in suite provides users with an intuitive, clearly arranged and highly visual user interface to create, analyze and modify materials and textures within 3ds Max™. The main Nodeview working area is zoomable and draggable, presenting an interactive preview of materials, including all sub-materials and sub-textures, as well as showing the dependencies between them in an easy to understand way. Each material, shader and map is represented as a ‘node’ - with input and output connections that can be linked in an infinite number of ways. Users can create these connections between different maps, shaders and materials simply by dragging connection lines between them in the Nodeview. NodeJoe is also intelligent enough to know when a connection can be made, and will let the user know if they try to connect two nodes in a way that is illegal. Once a material has been crafted, applying it could not be easier; straightforward drag-and-drop onto your geometry, into a light or anywhere else a standard material can live inside of 3ds Max™. Moreover, the visual nature of NodeJoe makes it easy to spot and manipulate instanced maps and shaders, so that texture artists will intrinsically know what maps drive which parts of their material tree. All aspects of a material are accessible from within NodeJoe and users can even apply animation controllers to their maps and materials right within the Nodeview.

“NodeJoe is a tremendous addition to the TurboSquid ACAP collection,” explains Beau Perschall, Vice President of Business Development at TurboSquid. “It simplifies the material creation process, and does it in a completely visual way that 3D artists will intuitively understand. This is one of those 'must-have' tools that will make your life so much easier when it comes to building and managing complex materials, regardless of your renderer of choice.”

Developed by designers for designers, NodeJoe builds upon the existing Material Editor functionality. This is very important because it lets users pass files without having to worry about whether NodeJoe is present or not just to open or render the file - because NodeJoe simply creates standard 3ds Max™ compliant materials.

Pricing and Availability

NodeJoe has a suggested retail price of $289 and is available beginning March 17, 2009 from TurboSquid or from authorized Resellers around the world. For a Reseller near you, contact

About TurboSquid

Founded in 2000, TurboSquid is dedicated to the management and distribution of digital products and other relevant content for 3D and 2D designers and creative professionals. TurboSquid provides a global market for digital products by enabling individual and corporate users to list, promote and sell their content to users around the world. In 2003, TurboSquid was named as the exclusive publisher and worldwide distributor for the Autodesk Certified Animation Plug-in Program. TurboSquid is a privately held and venture-backed company. More information can be found at the company's web site:

About Thinking Apes, GmbH

The Thinking Apes GmbH was founded October 2007 in Augsburg, Germany by Ulrich Haberl and Roman Wölker to substanciate the ongoing development of professional 3D-software and services with an appropriate economic environment. In March 2008 the company moved to their new office at the Bismarckstr. 3 in 86159 Augsburg, - where all the magic happens now. For more information, visit us on-line at

Paul Teall
Director of Marketing -
TurboSquid, Inc