Product Shots

Product Shots showcase the beauty of your models. They cover various angles, aspects, and important details with great lighting and rendering to convince customers they too can get incredible quality from your model. A large number of high quality Product Shots will increase sales more than any other factor. For detailed information about 3D photography and composition, please visit our article on 3D photography.

You are required to submit at least five (5) Product Shots that are rendered at a minimum resolution of 1920 x 1080 (16:9 aspect ratio, equivalent to 1.77). Image aspect ratios from 1.5 through 1.9 are acceptable as long as they are no smaller than 1920 in width or 1080 in height.

Context

Your first few images should be as photorealistic as possible and show the model within a scene that puts the model into a real-life context. For example, a car on a highway, a military tank in a desert, a piece of furniture in a room, etc.

Your first Product Shot (the one that is displayed when a customer opens the product page from search) should be as photorealistic as possible but similar enough to the Search Image to avoid confusing the customer that it is a different product from the one they clicked on.

Jet 3D model in context image on TurboSquid

Model by siregar3d

Tree 3D model in context image on TurboSquid

Model by Chimera24

Shark 3D model in context image on TurboSquid

Model by Tora2097

Astronaut 3D model in context image on TurboSquid

Model by 3Dkng

Examples of images within context.

Example of 3D model with HDRI backdrop

Model by Tretom2000

Example of 3D model with HDRI backdrop

Model by michael weisheim woolfy

You may also use a high-resolution HDRI environment for a context render.

Sometimes models do not really fit into a larger context scene. For these models, you can use a real space with interesting lighting and a backdrop (such as a studio floor or a studio table).

Interesting lighting on 3D model for TurboSquid

Model by BBB3viz

Interesting lighting in context image on TurboSquid

Model by DabartiCGI

Examples of a studio setup

When using studio setups to create context images, you should try to create interesting shots that showcase important details of your product while also taking depth, framing, composition, etc., into account.

Examples of beauty shots on TurboSquid

Examples of beauty shots on TurboSquid

Examples of beauty shots on TurboSquid

Examples of context shots that use photo-realistic depth of field

Details and Poses

For the rest of your presentation, add as many images as you like, but avoid redundancy and only show off relevant details. Take into account the wide aspect format (1:1.77 aspect ratio or similar) which can be used to place multiple angles or poses into a single image instead of creating a presentation that feels too long.

Multiple angles of a 3D model on TurboSquid

Model by 3d_molier International

Multiple poses for 3D model on TurboSquid

Model by CartoonFactory

Examples of presentations that fully utilize the wide aspect format to showcase multiple angles or poses in a single image.

Scale Reference (Optional)

Consider having at least one image that includes an object for scale reference so that a client can tell if the model is at the proper scale. The most common example is a human silhouette, but for small objects a backdrop texture with measurements would be more suitable.

Scale Reference on TurboSquid

Model by Asset Scan 3d

Scale Reference for 3D model

Model by Dirk Mauche

Examples of images with scale reference

Other Standards for Product Shots

No Trademark Overlays
When selling branded content, you must not imply that your content is being sold by or endorsed by the company that makes the product. For that reason, you may not use trademark overlays on any of your product imagery. Please note that a trademark overlay does not include branding that is a true part of a model (for example, a brand insignia on a car). A trademark overlay is a logo that is used on the image but is not part of the model.

Logos are prohibited as overlays

Logos are prohibited as overlays

Examples of brand overlays

No Contact Information or QR Codes
Since TurboSquid offers extensive and guaranteed support, TurboSquid does not allow artists to publish any form of contact information in the product imagery or anywhere else on turbosquid.com or affiliate sites. Contact information includes:

  • Personal website
  • Email address
  • Instant messaging handle
  • Phone number, address, QR codes, or any other information that a person can use to contact an artist outside of TurboSquid

QR codes are prohibited on TurboSquid images

Example of a QR code