Product Imagery

Background

Over the years, designing a website forced a choice — use 100% of the width of the browser in the user’s monitor, or set it to a fixed width like 800 or 1024 pixels. From a design point of view, it was easier to do the fixed width and then plan around that. Web pages ended up in a portrait orientation generally and required scrolling. Since TurboSquid models are both oriented vertically (humans) and horizontally (cars), we historically picked square aspect preview images which also worked well with a fixed design width.

Since then, a ton of design work has been innovated to enable “responsive design” that allows dynamic width for a given website based on how wide the user’s browser is. TurboSquid now takes advantage of that width, in particular for both search results and product pages. We can now fill the screen with imagery, which is our customers’ most important request, always. We consulted with our artists to pick a recommended image resolution, which is 1480 x 800, a 1:1.85 aspect ratio that will work well with the most popular monitor resolutions. 

As a natural evolution of this, we’re gradually updating the imagery requirements that all artists will provide as part of their model submissions. We’re calling this Cinema Wide, and products that are published to this standard will receive a boost in our search results. All products will be required to meet this requirement to give a consistent and rich customer experience moving forward. In an effort to continue to provide some flexibility for artists though, Cinema Wide product imagery can be submitted that is anywhere within the 1:1.5 – 1:1.9 aspect ratio range and still be accepted. 

Older products will not be forced to update, but they will receive the search results boost when they do so. For artists that publish to this spec now, there will be an easy way to switch over when the publisher is augmented and updated to support Cinema Wide.

Required Imagery

Signature Image

The Signature Image is the image of your product that is shown in a customer’s Search Results. It is likely the first time a customer sees your model, so having a strong Signature Image is critical to getting sales. 

In order to ensure customers have a good experience, you are required to fit your entire model within the border of the image. This will help it float in the search results. Additionally, this image is ALWAYS placed over a 247 white background color (with the exception of Interiors) to blend with the search results background and is expected to be a minimum of 1200 x 1200 pixels square in resolution

what is a signature image
CheckMate Pro LogoCheckMate Lite LogoCheckMate Signature Image Requirements:
  • Image background of 247 white (R: 247 / G: 247 / B: 247)
  • Square Aspect: 1200 x 1200 minimum resolution for search results
  • MINIMUM NUMBER REQUIRED: 1 
  • No Watermarks, logos, text labels, borders or identifiers allowed

3ds Max 

Maya

Cinema 4D

Blender

  Context Signature Image

Artists have rightfully made the point that photorealism is hard to accomplish over white. Therefore, while the Signature image for Search Results is clean and on a 247 white background color, the first large product image the customer sees on your Product Page should be as photorealistic as possible.

While it must reasonably match the composition and view of the main Signature image, it can be lit and rendered to best showcase the product in context. As such, spending some time creating gorgeous lighting and adding a backdrop to place your model in is a great investment as shown below and will go a long way to making your work stand out. 

Product Imagery
CheckMate Pro LogoCheckMate Lite LogoCheckMate Context Signature Image Requirements:
  • Cinema Wide Aspect: Minimum 1480×800 resolution (1:1.85 aspect ratio) recommended.  Images 1:1.5 – 1:1.9 aspect ratio also accepted (1480 pixels minimum width).
  • Must Match Pose / Framing of Signature Image
  • MINIMUM NUMBER REQUIRED: 1
  • No Watermarks, logos, text labels, borders or identifiers allowed

3ds Max

Maya

Cinema 4D

Blender

 Product Shot Images

Product Shots are the images of your model that showcase the various angles, aspects and important details of it in the best way possible. These are fully rendered images that are lit and rendered so as to show potential customers the advantages of buying your work. In many ways, the Product Shots are vital to a potential customer’s visual understanding of what your model is and how it can help them, so we recommend that you spend time properly composing your shots to show off the most important aspects of your work, then lighting and rendering these images to provide as much visual information as possible.

In most cases, the background you use here will match what you’ve put together in your Context Signature image since the goal is to showcase your work in the most photoreal way possible.

Be aware that you should not include style sheets here that contain multiple views of your model composited together. You can add these as Optional Imagery, but your Product Shots should only show the details and angles of your model as it exists when the customer opens the file.


what are Product Shot Images

Full Product (model by Perfect_3D)

what are Product Shot Images

Different Angles and Details (model by Perfect_3D)

CheckMate Pro LogoCheckMate Lite LogoCheckMate Product Shot Requirements:
  • Cinema Wide Aspect: Minimum 1480×800 resolution (1:1.85 aspect ratio) recommended.  Images 1:1.5 – 1:1.9 aspect ratio also accepted (1480 pixels minimum width).
  • MINIMUM NUMBER REQUIRED: 5
  • No Watermarks, logos, text labels, borders or identifiers allowed

 Wireframe Images

Wireframe images can be duplicates of the Product Shots above or their own unique compositions, but should only show the wireframe construction of the model itself so potential customers can determine if your model meets their needs from a topology perspective. Wireframe images must be on a colored background/object with contrasting white/black/gray wires. Neutral tones are highly recommended, but an alternate color may be used so long as the wireframe is clearly visible. It is important to note that there are customers on TurboSquid who won’t even consider buying a model if there are no wireframe images of its construction, so be sure that you include good wireframe coverage of your model to showcase its important features.


Wireframe 01 (model by 3Dmanak)

Wireframe Example (model by 3Dmanak)

Wireframe 02 (model by 3Dmanak)

Wireframe Example (model by 3Dmanak)

For meshes that are subdividable, each wireframe image is encouraged (this is not required) show two versions of the model:

  • Base Mesh with no subdivision applied so a customer can see exactly what was originally modeled.
  • Subdivided Mesh that has at least one iteration of subdivision applied to show a customer how your model reacts when subdivided.

All subdividable wireframe images should contain overlaid Subdivision information to indicate whether it’s a Base Mesh (Subdivision Level 0) or it’s a Subdivided Mesh (Subdivision Level 1 or higher) as shown below.  


how to submit base mesh version of model

Base Mesh Example – No Subdivisions applied (model by Strob)

how to submit base mesh version of model

Subdivided mesh with 2 iterations applied (model by Strob)

CheckMate Pro LogoCheckMate Lite LogoCheckMate Wireframe Image Requirements:
  • Cinema Wide Aspect: Minimum 1480×800 resolution (1:1.85 aspect ratio) recommended.  Images 1:1.5 – 1:1.9 aspect ratio also accepted (1480 pixels minimum width).
  • MINIMUM NUMBER REQUIRED: However, you are encouraged to add more wireframe images to give your customers a comprehensive understanding of how you built your model.
  • No Watermarks, logos, text labels, borders or identifiers allowed (except as described for subdividable meshes below)


 UV Layout Images

The most common thing a customer will often want to do with your model once purchased is update its textures and materials. This doesn’t mean they don’t like your work or that you should ignore texturing, but in many cases they will need to make changes to suit their own clients’ needs. As a result, they want to know exactly how simple or complex the UVs are for your model. UV Images are generated within your 3D application to showcase the UV layout of the model for sale.
UV Layout Example (model by Heidy Curbelo)

UV Layout Example (model by Heidy Curbelo)

Since UV space in 3D is a square aspect ratio, this image will also be of that aspect and it is the only required image that won’t adhere to the Cinema Wide aspect ratio. The UV layout image should contain the Diffuse pass with a dark wireframe overlay showcasing the 0 to 1 UV space layout of a primary element of your model as shown below.
CheckMate Pro UV Image Requirements:
  • Square Aspect: 800×800 minimum resolution
  • MINIMUM NUMBER REQUIRED: 1
  • No Watermarks, logos, text labels, borders or identifiers allowed

 Turntables

This is a required sequence of frames (a minimum of 18 total – though you are encouraged to use more) of your model turning counter-clockwise and that showcases the model in an animated turnaround. For the required turntable, it must be a revolution of the static model (no animation of the model itself) so that a potential customer can see your work from all angles. Artists are still encouraged to generate additional creative turntables that showcase the animated nature of their products where applicable. Additional turntables can also vary the number of frames to best suit the creative intent.


how to use turntable when submitting model

Example of turntable

As you can see in the turntable example on the left, the model is static, turns in a counter-clockwise direction and loops smoothly over 18 frames. This lets potential customers see exactly what the baseline model looks like from all angles, and within the product page, they can scrub the animation to look at any angle they like. (Clydesdale model by PictureFactory)

Optional Imagery

More thumbnails will help you sell your products. Period.

The required image list above represents a minimum guideline that many artists on TurboSquid already meet and exceed. Once you meet these requirements, we encourage you to use your creativity and showcase your talent with additional product shots, turntables, and more. In your Optional Imagery, you are welcome to use other standalone engines including Marmoset Toolbag or Keyshot to help show how your model will look inside a realtime engine or other application. Please note that these kinds of tools are not permitted for the main product imagery since it doesn’t show how a model will look when opened in a native 3D application.

Ultimately, the more visual information you provide to a possible customer so they know exactly what they are buying, the better you can distinguish your work. As such, you are allowed to put annotations, logos and other watermarks on your Optional Imagery. The only exception here is that you aren’t allowed to put your email or other contact information on any imagery. Otherwise, you are free to use your imagination and add imagery similar to the samples below.

Just remember: these can be generated in addition to all of the required images. They can not be used as substitutes for required images.


example of Optional Imagery (Product Imagery)

Simple Informational Text Overlay (model by warmart)

example of Optional Imagery (Product Imagery)

Informational Text Overlay and Screenshot (model by Triduza)

example of Optional Imagery (Product Imagery)

Morph Target List (model by MINH_DA)

example of Optional Imagery (Product Imagery)

Rigging Controls (model by Denys Almaral)

example of Optional Imagery (Product Imagery)

Multi-view Style Sheet (model by aj_trax)

example of Optional Imagery (Product Imagery)

Bitmap UV Overlays with text (model by Simon Paul Mills)


CheckMate Pro LogoCheckMate Lite LogoCheckMate Optional Image Requirements:
  • Artist has full discretion over the final resolution for all additional Product Shots (including UI screenshots), WireframesTurntables and UV Imagery and these images do not need to adhere to any size requirements or aspect ratio.