To make the most sales for your 3D model, your product Description needs to include vital information for customers presented in a professional manner. Write your Description with the customer’s viewpoint in mind. What does the customer need to know in order to make a decision about purchasing your 3D model?
What To Include In a Product Description
- Any third-party plug-ins used. Please take care to spell words correctly, including correct spellings for software applications.
- Extra Elements. Mention any extra elements such as lights, cameras, and helpers included with the model.
- Excluded Elements. If items shown in renderings are not included with the model, this should be stated in the Description. Examples are background images and environment models like trees, rocks, etc. that are shown in renderings for context, but are not included with the model being sold. This is a common reason for returns as customers can easily expect to get elements that are only provided as part of rendered images but not the model if they do see an indication otherwise as part of your description.
- Describe the textures. How are many are there? What are their resolutions? If there are a large number of textures, state general information about texture resolution. Be sure to state the format of the textures (JPG, PNG, TGA, PSD, etc.) as not all customers can work with all texture formats. Examples:
- Includes 5 PNG textures at 1024×1024.
- Includes two sets of textures, 512×512 JPG and 2048×2048 JPG. There are 56 textures in all.
- 168 JPG textures which vary in resolution from 120×80 (for tiny details) to 2048×2048 (for body of model). There is one 10,000×10,000 texture used on the largest building.
- Model Unit Scale. If the model is to real-world scale, state this along with the units that are used (inches, feet, cm, etc.)
- Object Construction. Number of objects, and basic information about how the model is constructed with regard to pieces and parts. For example, a customer will want to know if a character is all in one piece, or if the head or clothing are separate from the rest of the body.
- Take care to spell words correctly and use sensible grammar. This will give customers confidence in your professionalism. If English is not your first language, or you are unsure of your spelling and grammar for any reason, our Support staff can assist you with this aspect of your Description.
- Brief information about your expertise or approach, as it pertains to model quality. Examples:
- “This model was constructed with utmost care and attention to detail, with clean edge flow.” If you make a statement like this, you should show wireframe images that support your claim.
- “Constructed from original blueprints.”
- “Scale and proportion match the scale replica of this machine on display at the MIT Museum in Boston.”
- A professional or industry affiliation that tells the customer you have expertise in the area pertaining to your model. For example, if you are an Architect, it is appropriate to mention this in the Description for an architecture model. If you have a degree in Physics, you can mention this in the Description of your solar system model.
What Not To Include In a Product Description
- Personal contact information. TurboSquid does not allow this information in the Description, presentation images or anywhere else in your product such as a Readme file or other method.
- Links to websites.
- Long-winded essays about your personal life, training, philosophy, etc. will put off customers and reduce your sales. Example: “I started modeling when I was 14 years old and I became fascinated by model trains. Since then I have traveled all over the world going to model train conventions… ” and it goes on for 5 paragraphs, describing how you became an expert at modeling trains. A customer wants to judge your model on its merits, not on your personal history. This type of essay will make the customer think that if you have to talk so much about your expertise in order to sell a model, the model itself must not be very good. It is fine to briefly mention a professional affiliation that tells the customer you know your stuff, such as “President of the Model Train Association of Des Moines.” And then stop.
- Unprofessional claims about model quality, or lack of it. Stating “This is my first model, I hope you like it,” is not very professional. Conversely, stating “TOP QUALITY ALWAYS!!!!!” sounds like you are shouting at the customer instead of showing them the quality through your renderings and wireframes. Let your product information speak for itself.
- Long explanations about the real-world counterpart for the model. For example, the Description for a model of a DNA molecule should not include a long explanation of the discovery of DNA or advances in forensic DNA testing. State only as much information as necessary for the customer to understand what the model presents.
- Pleas for purchases (eg. “Please buy this. “)
- Personal statements, including religious and political statements
How To Write a Product Description
The video below walks you through the process of writing a Description. While this approach is the best for any model you publish at TurboSquid, it is vital for CheckMate Certification.