Turbo Squid Selects Kohnke Communications for Strategic Public Relations
Leading Mod and Mapmaking Community Site Forges Ties with Premier Interactive Entertainment PR Firm
(New Orleans, LA – May 17,2007) - TurboSquid, the world’s largest online marketplace for 3D models, today announced it has signed Kohnke Communications, the leading interactive entertainment public relations agency. Kohnke will assist Turbo Squid with strategic public relations initiatives and the upcoming launch of GameFlood, the premier marketplace for creating and playing add-on videogame content. As part of the agreement, Kohnke will handle media relations, corporate communications, as well as provide industry consultation and strategy for both GameFlood and its parent company, Turbo Squid, for ongoing projects.
“Kohnke Communications has worked with some of the world’s largest and most respected developers and publishers, and the agency’s ties to the gaming community run strong and deep,” said Matthew Wisdom, CEO of Turbo Squid. “We’re confident in the firm’s ability to assist us with our multiple launch initiatives, and look forward to embarking on a long and rewarding partnership.”
“Turbo Squid has established itself as the world’s foremost destination for the developer and artist to purchase and publish certified, game ready content,” said Richard Kain, General Manager of Kohnke Communications. “We see tremendous opportunity to support the GameFlood brand and build upon the company’s vision of creating a world renowned marketplace for the commercial exchange of video game add-ons and resources.”
GameFlood is set to capitalize on the mods and mapmaking industry by leveraging Turbo Squid’s expansive community of over one million developers, artists, designers, and gamers. The site is designed to bridge the gap between independent and professional game developers and publishers, and serve as the premier online destination for modders, mapmakers, and gamers to create, customize, exchange, and play third-party game content.
GameFlood is backed by a team of experienced technology industry veterans and has been formed as an entirely new division under Turbo Squid. As an official partner and supporter of the Microsoft XNA platform, Turbo Squid’s library of compatible 3D models provides users of Microsoft’s XNA Game Studio Express with the high-quality 3D art assets that they need to bring their XNA-based video games to life.
Mods have become one of the most important and fast-growing aspects of the PC gaming industry. Upwards of one million games per day are hosted on dedicated servers for the popular multiplayer Half-Life mod, “Counter-Strike”. GameFlood is in a unique position to take advantage of this growing market by providing tools and technologies to help gamers extend and elevate their PC gaming experience.
Founded in 2000, TurboSquid is dedicated to the management and distribution of digital products and other relevant content for 3D and 2D designers and creative professionals. TurboSquid provides a global market for digital products by enabling individual and corporate users to list, promote and sell their content to users around the world. In 2003, TurboSquid was named as the exclusive publisher and worldwide distributor for the Autodesk Certified Animation Plug-in Program. TurboSquid is a privately held and venture-backed company. More information can be found at the company's web site: www.turbosquid.com.
GameFlood, a division of Turbo Squid, is the premier online destination for 3D artists, developers, and gamers to create, customize and play third-party video game content. GameFlood is working to revolutionize the way that add-on content is created and played, leveraging the talents of Turbo Squid's community of artists (the largest 3D artist community in the world), helping those artists team with talented developers, and providing those teams with the tools they need to create exciting new video game experiences. To learn more about GameFlood, visit http://www.gameflood.com
About Kohnke Communications LLC
Kohnke Communications is the premier public relations agency for interactive entertainment companies. Founded in 2002, by video game industry veteran Erica Kohnke Kain, Kohnke Communications has become the PR agency of choice for publishers and developers of all sizes. The agency has been trusted in launching and providing PR support for some of the industry’s biggest brands. Through Kohnke Communications’ growing global presence, the agency is uniquely positioned to provide PR support for interactive entertainment products worldwide.
For more information about Kohnke Communications, please visit: http://www.kohnkecomm.com