Turbo Squid’s Product Sales Increase 17% with New Search Engine
(New Orleans, LA- February 17, 2006) - TurboSquid, home of the world’s largest collection of royalty-free 3D assets, today announced the upgrade of its web site’s search engine. The new search system allows users to find products more easily than before and has already resulted in a 17% increase in product sales.
Colin Gagon, Turbo Squid’s product manager and former member of the product delivery team at AskJeeves, North America’s fifth largest web search engine, led the re-engineering effort of the search system to optimize search speed and to increase the relevance of search results. “The new system benefits everyone,” said Gagon “both publishing artists and customers alike will be pleased with the improvements.”
Turbo Squid developed the new search system based on comprehensive customer feedback, gathered through user forums and surveys. “With the revamp, the new search system is now considering a variety of additional search criteria. As a result, it became more effective in locating the products customers search for” said the experienced search engine developer Gagon. “However, the new search system not only produces more accurate results for Turbo Squid’s large assortment of product choices, but it also fine-tunes itself daily and can be scaled to handle millions of products in the future.”
Turbo Squid’s vast and rapidly growing selection of 3D products, which now features well beyond 125,000 different items, put a strain on the accuracy and relevance of search results produced by the old search system. Customers often stated that the old search engine returned products that were only partially relevant to their searches and that it would not place the products they desired within the top results.
As Matt Wisdom, CIO of Turbo Squid, explains “When customers searched for a 'gun,' they would typically find high quality models including guns, such as fighter planes that happen to have a gun on them. Although these fighter planes have a gun on them, when searching for ‘guns,’ users typically want to find individual guns, such as pistols or rifles, instead of fighter planes including a gun, even if the quality of the model of the fighter plane is slightly higher than that of the pistols or rifles.”
Before the full-scale launch of the new search engine, Turbo Squid tested both search systems side by side. Turbo Squid randomly assigned 50% of users to the old system and 50% of users to the new system. At the end of the testing period, Turbo Squid determined that the new system delivered a 17% increase in product sales as compared to the old system. “The observed trend that customers purchase more items in each order indicates that they find the products they are looking for more easily and more quickly than they did before” summarizes Alex Forst, Director of Marketing at Turbo Squid.
Founded in 2000, TurboSquid is dedicated to the management and distribution of digital products and other relevant content for 3D and 2D designers and creative professionals. TurboSquid provides a global market for digital products by enabling individual and corporate users to list, promote and sell their content to users around the world. In 2003, TurboSquid was named as the exclusive publisher and worldwide distributor for the Autodesk Certified Animation Plug-in Program. TurboSquid is a privately held and venture-backed company. More information can be found at the company's web site: www.turbosquid.com.