Whitepaper & documentation: http://www.reallusion.com/developer/docs.asp

Details:
The WOW MAX plug-in exports mobile-ready 3D content designed in 3ds Max, in the .WOW file format, including model mesh, animation, and texture maps. WOW file format imports your 3D projects into the WOWMachine mobile authoring tool.

The 3ds Max plug-in contains:WOW Exporter for WOWMachineMAX Template file for creating content3D template contains:default camera'Root' objectObject representing a simple character, linked to 'Root' object'Character volume' dummy suggesting the appropriate size of WOWScreens characters.

Template and custom models may be created and customized in 3ds Max to support the WOWScreens Avatar Mode. Avatar Mode alliows anyone with the WOWMachine PC tool to customize any model with their own imported face. Here are some basic guidelines for the WOWScreens Avatar Mode.

Create 3D models and animation for Reallusion PC and Mobile products. Get instant access to the 300,000 Reallusion customer community members. Joining the Reallusion CCD program is a great way to earn cash for your 3D content combining your creations with the Reallusion 3D Studio Max plug-in and special PC tools.

Joining the Reallusion CCD is simple and for a limited time during our official CCD program kickoff event you can get a 45 day license to the complete Reallusion 3D Studio Max plug-in suite, a $1495.00 value absolutely free. Reallusion is excited to open the Certified Content Developer program and as we gather our charter artists and developers we will be providing the total tools needed to get involved and start earning cash for your creative content.

Simple steps for joining the Reallusion CCD:
1. Fill out the CCD application online
2. Download the 3D Studio Max plug-ins
3. Develop your content
4. Submit your content including suggested price
5. Get certified content status and start earning commission

http://www.reallusion.com/developer