The model uses standard materaly program CINEMA 4D R15.
On center of the rim available texture brand (Centre_Diffusion.tif 1200x1200), Which you can change to another.
Simply by selecting a different image in Diffusion on material center of the rim .
Texture Bump tires supplied in the format *.tif 1024x1024 (tires_Bump.tif).
Render made in a simple scene with some light sources and using Ambient Occlusion.
In the file there model scene with lights, cameras and settings render.