LiveJournal (LJ) is a virtual community where Internet users can keep a blog, journal or diary. LiveJournal is also the name of the free and open source server software that was designed to run the LiveJournal virtual community. LiveJournal's blogging features include those found in similar blogging sites (multiple authors, commenting, calendars, and polls). However, LiveJournal differentiates itself from other blogging sites by its WELL-like features of a self-contained community and some social networking features similar to other social networking sites.[citation needed]
LiveJournal was started on April 15, 1999 by Brad Fitzpatrick as a way of keeping his high school friends updated on his activities. In January 2005, blogging software company Six Apart purchased Danga Interactive, the company that operated LiveJournal, from Fitzpatrick.
On December 2, 2007, Six Apart announced it was selling LiveJournal to SUP, a Russian media company that had been licensing the LiveJournal brand and software for use in Russia. The new owners unveiled a plan to upgrade the service, engage with the LiveJournal community and launch new products for advertisers. This work would be undertaken by the newly formed American-based company LiveJournal, Inc.
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